The film is about a group of young women who take to the streets of New York and Los Angeles, protesting inequality and the right to go topless. However, surprisingly, after she shot the film, Lina Exco found it difficult to find distribution which motivated her to take the campaign to social media where it went viral and was picked up by a number of celebrities.
In the documentary, two protesters are arrested for indecent exposure outside of a campaign appearance for Senator Bernie Sanders. They appeared topless except for pieces of tape over their nipples, and had the words "Free the Nipple", "Equality", and "Feel the Bern" written on their breasts. LAPD officers asked them to cover themselves up. When they refused they were arrested and thrown into jail. They were held for 25 hours without being charged with a crime. After being released, the protestors filed a federal lawsuit against the Los Angeles Police Department.
Most people remember Miley Cyrus as the first female celebrity to gain world wide fame for the movement but just recently Jennifer Aniston has spoken to several news outlets explaining she was actually the first celebrity to spread the movement in the early nineties.
In her famous television show, Friends, her character, Rachael, is often shown wearing a tight shirt with her nipples sticking through the thin fabric. This has lead some fans to speculate she wanted her nipples on display. Jennifer Aniston, for her part, is not ashamed of her poking nipples and believes it promotes feminism.